Why Reelo

In today’s customer centric world, it’s important for every business to market like the best brands in the world. As competition for customers’ attention increases, it has never been more important for small and mid-market F&B and retail businesses to have 360° view of the people that keep them in business. But collecting, understanding and taking action on customer data is riddled with market, resource, and technology challenges. Solving these challenges is why we get up in the morning.
Reelo is the new-age customer marketing platform for restaurant & retail businesses to grow their revenue, get more customers and build a stronger brand, in an incredibly simple manner.
We understand that it's easier than ever to start a restaurant & retail business, it’s harder than ever to grow it. Specifically, most of these businesses have two challenges with growth:
1. Getting people to make their first purchase.
2. Getting those people to come back and buy again (and again and again).
These businesses and their teams already have 1,000 things to do — wrestling with overly complicated marketing tools doesn’t need to get added to the list.
Our SaaS platform makes it fast & easy for businesses to understand more about their customers and continously engage with them in a smart & automated way - making them look like a professional without the effort.
There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. For that, we’re building a strong, diverse team of curious, creative people who want to find purpose in their work and support each other in the process. If that sounds like you, we’d love to hear from you.
👉🏻 Read more on https://www.reelo.io

The big picture about the role

Pretty simple - You own the product marketing piece.
  • Create the product marketing strategy and execute it
  • Your focus will be on user retention, product adoption and revenue growth.
  • Own the go-to-market strategy and drive high-quality execution across internal & partner teams
  • You will also get a chance to take a brand from 1 - 10.

About the Role

You own Product Marketing at Reelo. That's the simplest way to put it.
Our Product Marketer sits within the Product team, working closely with the roadmap, customers, and key business decisions. This is not a support function; you are a strategic partner who shapes how the market understands, experiences, and talks about Reelo.
Reelo is at a stage where the right Product Marketer will have an outsized, lasting impact on how we grow. You will build our lifecycle marketing program from the ground up, own messaging across every customer touchpoint — Email, WhatsApp, In-product, and more — and create tailored customer journeys across all our segments (Free, Starter, and Growth).
If you get excited about positioning, enjoy working at the intersection of product and storytelling, and want to market something that genuinely matters, this role is for you.
This is a hands-on role where you will bridge our product stack and our users, driving growth strategies and ensuring successful product adoption across our offerings. You will need to be both a creative and analytical thinker, with strong expertise in go-to-market strategy and customer engagement.
As Reelo moves towards a self-serve model, you will play a central role in reducing dependency on CS-led activation. You will own the question: What replaces the onboarding call?
That means building in-product education, contextual nudges, and lifecycle communication that help brands get value from Reelo independently, faster, and at scale.

Key Responsibilities

1. Product Positioning & Go-to-Market Strategy

  • Own the end-to-end product marketing strategy, from research and insights to execution, across all Reelo product offerings.
  • Develop clear and differentiated positioning and messaging for new features, product lines, and customer segments.
  • Design and execute go-to-market (GTM) strategies for new product launches and feature releases.
  • Coordinate product launches across Product, Customer Success, Sales, and Marketing teams.
  • Conduct industry research and competitive analysis to identify opportunities and strengthen Reelo's market positioning.

2. Growth & User Engagement

  • Drive user acquisition, activation, engagement, and retention through strategic campaigns across multiple channels.
  • Build effective content and communication strategies to improve product awareness, consideration, and usage.
  • Create and optimise customer engagement journeys across different touchpoints and lifecycle stages.
  • Develop and implement pricing strategies and promotional campaigns to maximise conversion and revenue.
  • Own feature adoption as a measurable outcome by:
    • Setting adoption targets for individual features and customer segments.
    • Identifying why brands are not activating or adopting features.
    • Designing interventions to improve feature adoption.
    • Tracking and reporting the effectiveness of campaigns and interventions.
  • Build and optimise self-serve activation journeys that reduce dependency on CS-led onboarding.
  • Replace manual onboarding processes with in-product education, triggered nudges, and lifecycle messaging.

3. Content Strategy & Customer Communication

  • Lead content strategy across digital and offline channels, including:
    • Website and blogs.
    • Email campaigns and newsletters.
    • In-product communication and copy.
    • Videos, webinars, and educational content.
    • Onboarding guides and tutorials.
  • Use customer data and product insights to develop compelling communication around product effectiveness.
  • Create educational and product-led content, including case studies, tutorials, webinars, and onboarding resources.
  • Translate complex product features into simple, compelling value propositions that resonate with restaurant owners and their teams.
  • Maintain a consistent brand voice across all customer communication channels.
  • Own in-product education as a dedicated communication surface, including:
    • Onboarding checklists.
    • Empty states.
    • Tooltips.
    • First-run experiences.
    • Contextual product guidance.
  • Ensure brands can discover and adopt Reelo's features without depending on a Customer Success call.

4. Product Analytics, Research & Insights

  • Develop a deep understanding of customer behaviour, pain points, and motivations.
  • Conduct market research, competitive analysis, and customer interviews.
  • Use product analytics platforms such as Amplitude, Mixpanel, or equivalent to understand user behaviour.
  • Monitor user engagement, identify activation drop-offs, and uncover feature discovery gaps.
  • Track and analyse key product and marketing performance metrics.
  • Define relevant KPIs and evaluate performance using customer feedback and product data.
  • Lead user research initiatives and translate findings into actionable product marketing strategies.
  • Convert customer success stories into impactful case studies, testimonials, and social proof.
  • Work directly in Amplitude to:
    • Identify activation drop-offs and feature discovery gaps.
    • Define what needs to be measured.
    • Build tracking briefs.
    • Identify key inflection points in the customer journey.
    • Translate analytical findings into specific product and marketing interventions.

5. Self-Serve Activation & Lifecycle Marketing

  • Build Reelo's lifecycle marketing program from the ground up.
  • Develop personalised customer journeys across Free, Starter, and Growth segments.
  • Own communication across Email, WhatsApp, in-product messaging, and other relevant channels.
  • Build automated and triggered communication journeys based on user behaviour.
  • Identify opportunities to improve onboarding, activation, and feature adoption.
  • Develop contextual nudges and educational experiences that encourage users to explore and adopt product features.
  • Reduce dependency on manual Customer Success interventions by enabling brands to independently activate and experience value from Reelo.

6. Cross-functional Collaboration & Enablement

  • Work closely with Product, Customer Success, Sales, and Marketing teams to execute product marketing initiatives.
  • Collaborate with product teams to understand upcoming features, product improvements, and roadmap priorities.
  • Develop sales enablement materials to help customer-facing teams communicate product value effectively.
  • Train Sales and Customer Success teams on product positioning, messaging, and feature benefits.
  • Create and maintain marketing collateral, product documentation, and enablement resources.
  • Bring customer and market insights into internal discussions to influence product roadmap decisions.
  • Ensure alignment across teams on product launches, customer communication, and adoption strategies.


Ready to apply

Reelo has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking, and, above all, collaborative. If this sounds like a good fit for you, why not say hello?
View all job openings