Why Reelo

In today’s customer centric world, it’s important for every business to market like the best brands in the world. As competition for customers’ attention increases, it has never been more important for small and mid-market F&B and retail businesses to have 360° view of the people that keep them in business. But collecting, understanding and taking action on customer data is riddled with market, resource, and technology challenges. Solving these challenges is why we get up in the morning.
Reelo is the new-age customer marketing platform for restaurant & retail businesses to grow their revenue, get more customers and build a stronger brand, in an incredibly simple manner.
We understand that it's easier than ever to start a restaurant & retail business, it’s harder than ever to grow it. Specifically, most of these businesses have two challenges with growth:
1. Getting people to make their first purchase.
2. Getting those people to come back and buy again (and again and again).
These businesses and their teams already have 1,000 things to do — wrestling with overly complicated marketing tools doesn’t need to get added to the list.
Our SaaS platform makes it fast & easy for businesses to understand more about their customers and continously engage with them in a smart & automated way - making them look like a professional without the effort.
There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. For that, we’re building a strong, diverse team of curious, creative people who want to find purpose in their work and support each other in the process. If that sounds like you, we’d love to hear from you.

👉🏻 Read more on https://www.reelo.io


About the Role

Reelo is building a new product, and this is a golden opportunity to shape its Go-To-Market engine from the ground up.
We’re looking for a GTM Generalist who thrives on ownership, experimentation, and fast execution. You’ll be the heartbeat of our early growth creating, testing, and scaling everything from content to campaigns, with an AI-first approach in every step.
If you’ve ever wanted to be the marketing team, building, breaking, and reinventing playbooks, this is your chance.

What You’ll Do

  • Own and scale growth initiatives across content, social, email, and product marketing.
  • Create and repurpose content for blogs, LinkedIn, X (Twitter), email, and in-app, using AI tools for maximum leverage.
  • Design and run experiments from lead magnets and nurture sequences to cold outreach, partnerships, and paid campaigns.
  • Build and manage a campaign calendar to keep the GTM engine always-on.
  • Analyze performance metrics to measure impact on leads, conversions, and revenue.
  • Continuously explore and implement AI tools for content creation, automation, personalization, and analytics.
  • Collaborate with product and design teams to bring compelling narratives and growth stories to life.

You’ll Love This Role If You

  • Want to build from scratch and see your work directly move the needle.
  • Have a maker’s mindset, you learn, experiment, and ship fast.
  • Are obsessed with AI tools and constantly find ways to automate or optimize workflows.
  • Think strategically but execute hands-on, writing, designing, analyzing, and iterating yourself.
  • Thrive in an environment where speed > process, and outcomes matter more than outputs.

Requirements

  • Experience (1-2 years preferred) in growth, content, or product marketing, ideally at an early-stage startup.
  • Strong understanding of growth funnels (awareness → activation → conversion).
  • Deep familiarity with AI tools for marketing automation, content, and analytics.
  • Proven ability to experiment, measure, and iterate quickly.
  • Excellent written communication and storytelling skills.
  • A founder-like mindset, you take ownership, challenge norms, and make things happen.

Why Join Reelo?

  • Be part of a founding GTM team for a new product, full ownership, zero legacy.
  • Work in a culture where AI is the default, not an afterthought.
  • Build a career-defining portfolio of experiments, growth systems, and outcomes.
  • Collaborate directly with the founding team.
  • Fast-moving, outcome-driven environment

Application Tip

If you already use AI tools like ChatGPT, Jasper, Notion AI, or Claude in your daily workflow, tell us how. We love marketers who think like operators.


Final details

Start Date: Yesterday
Commitment: Full-time
Location: In-office (Ahmedabad)
Reporting to: Founding team directly
View all job openings